#i <3 loud

[thraxgirl]

[batsyvie]

[hamsterdads]

thinking transmasc jade thoughts 🫂

[rooniearts]

Hearing impaired Silver vs his biggest idol

Bonuses:

[kevindavidday]

love how the twinyards locked in when fifth year of university started lmao aaron proposed to katelyn and andrew permanently shifted neil up into his bed. commitment brothers, never to be outdone. absolutely pathetic losers stupidly in love with their s/o

[andstuffsketches]

they're two crimefighting peas in a pod...

[wu-does-art]

coming out as a "Will snores obnoxiously loud" and "Nico breaths so quietly you can barely tell hes alive" truther

[wordpress-blaze-238625701]

Launching startups from stealth: a countdown

A 6-month launch timeline for PR

Around 90% of startups fail, and 10% within the first year. But specializing in startup PR for the past 17 years has taught me some things about launching a startup into the wild.

For example, the most consistent question I get from startup founders over the last 17 years is:

What does a 3-6 month PR launch timeline look like?

They’re usually looking for a fast, effective launch. I get “we need to launch in the next month” more times than I can count. But those aren’t the company launches that succeed for the long-haul.

How and when do you solidify positioning your startup, its product and services? Is it better to launch from stealth with a punch, or when it's more appropriate to take baby steps into the spotlight?

For every company, the goals and strategies for launch are different. That said, there is a general timeline for building the foundation of your PR plan.

Here’s a 6-month snapshot:

Month 1: laying the groundwork

To set the stage for successful startup PR, start by defining your startup’s story. Develop clear messaging by answering:

Who are we?

What problem do we solve?

Why now?

Identify key audiences like customers, investors, and media. Tailor your messaging to resonate with each.

Build a press kit with essentials like your logo, founder bios, product visuals, and a fact sheet. And secure a website domain with a polished “coming soon” landing page.

Begin networking softly with journalists and influencers to build relationships without pitching yet.

These steps ensure your startup is ready to make a strong debut.

Month 2: building relationships

Start warming up your ecosystem with strategic actions.

This means quality over quantity, people. Begin building credibility by sharing thought leadership content or industry updates on social media.

Ensure your company and executive LinkedIn profiles are set up and aligned with your messaging to present a cohesive brand image. I can’t tell you how many founders and CEOs I’ve worked with who don’t have an active LinkedIn presence, or any sort of relationships already established with media or influencers in their space.

Next, identify key journalists and bloggers in your niche. Start engaging with their work by commenting thoughtfully or sharing their articles on social platforms.

Create a timeline for essential launch assets, such as your website, product demos, and press release, to keep your efforts organized.

And finally, conduct initial market research to refine your value proposition and ensure your messaging resonates with your target audience.Subscribed

Month 3: pre-launch awareness

To create buzz while keeping your plans under wraps, start by launching a blog on your website and publishing 2–3 foundational posts on industry trends, challenges, and opportunities that subtly hint at your upcoming solution.

Launching a solution backed by AI? Start writing about the process of incorporating AI into your business, the risks and rewards, and any results you’ve seen to-date.

On social media, tease your launch with vague but intriguing updates, such as, “Something exciting is coming—stay tuned!” Build an email list by offering exclusive updates for early subscribers through a sign-up form on your landing page.

Meanwhile, prepare and test product demos or prototypes to ensure they’re polished and ready for the launch.

Finally, engage a select group of advisors, potential customers, or beta testers to gather valuable feedback and build anticipation.

Month 4: building momentum

To expand your presence and start seeding your story, begin pitching exclusive pre-launch briefings to journalists, emphasizing the bigger picture of your story rather than just your product.

Wow, a two month lead? YES! Media journalists and influencers have never heard of you. You’ll want a brief bio and elevator pitch for what your company does and who it targets, without giving away the news. This is all about building relationships, not pitching, yet. Bottom line: you want the media to recognize your name/company when the news pitch hits their inbox in a month or so – and be interested in the story you have to tell.

Create a compelling launch video or visual assets to share on social media and your website, generating excitement and engagement.

Collaborate with beta users or early customers to gather testimonials or success stories that add credibility and humanize your narrative.

Write and rehearse a powerful launch-day pitch tailored for investors, media, and the public to ensure your message resonates.

Simultaneously, finalize logistics for launch day, including event planning, media invitations, and PR distribution tools, to ensure a seamless and impactful debut.

Month 5: countdown to launch

To amplify your pre-launch efforts, release a countdown campaign on social media, sharing sneak peeks of your product or team to build anticipation.

Secure a media partner or an exclusive feature story to coincide with your launch day, ensuring wider exposure.

Finalize your press release, focusing on the “why” of your company and incorporating strong quotes from the founders to make it compelling. Begin targeted email outreach to key stakeholders, including investors, partners, and journalists, to ensure they’re engaged ahead of the big day.

Again, this is a month *early.*

Finally, test your website under launch conditions to confirm it can handle the expected surge in traffic seamlessly.

Month 6: launch and beyond

On launch day, execute your plan by releasing your press release, posting your announcement on social media, and following up with media contacts to maximize coverage. Host a virtual or in-person event, such as a webinar, live product demo, or Q&A session, to directly engage with your audience.

Monitor media coverage and social media mentions closely, responding to your audience and amplifying positive stories to maintain momentum.

Keep the conversation going post-launch by publishing follow-up content like case studies, how-to guides, or behind-the-scenes stories to deepen engagement.

Finally, evaluate key metrics such as web traffic, sign-ups, and media coverage to assess your success and refine your PR strategy for the next phase of growth.

Final thoughts

Launching a startup is as much about strategy as it is about timing and creativity. The six-month PR timeline outlined here offers a flexible framework, blending foundational actions with imaginative touches to ensure your startup not only steps into the spotlight but shines brightly when it does.

PR is not a one-size-fits-all solution, it’s a tailored process that evolves with your needs. With careful planning, consistent execution, and a dash of creativity, your startup can make a memorable debut that drives growth and builds lasting connections.

Source: Launching startups from stealth: a countdown

[antiadvil]

Love when people are like "some of the people at the terrible influence tour are being SO parasocial, didn't they get the message of the show?" Like yeah for example Dan and Phil tried to sell me a hat that said "Dan and Phil are my dads." That's extremely parasocial please do better Dan and Phil

[iwasbored777]

My favourite Sonic The Hedgehog 3 Letterboxd reviews:

[eternalgirlscout]

karlach is like if a hot girl with a motorcycle was also the motorcycle

[toxooz]

a mimir💤

[thraxgirl]

[mumblesplash]

part 2!!!! [read part one here]

transcript below the cut arranged into stanzas to help show where the rhymes are:

“that’s why they brought gem in? as a failsafe?” as a pawn. we were told to point her at whoever we need gone

“gem won’t hurt her allies. …yet.” the curse she carries will it’s had its eye on her since she lost the other eye she was specially selected for her hunting skill it’s quite the high honor. “wow. how generous.” we try

think about it: why does almost no one fight the curse? “given how fast scott killed skizz last season, i can guess.” [“any pain you spare your friends, you’ll have to suffer worse”?] it’s designed to shut down higher reasoning with stress

[lcatboy]

get outta there babygirl he's gonna put you in therapy.

[cheese-water]

he is the only funny person on the damn app

[zu-is-here]

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